Understanding and Meeting the Needs of Gen Z | WorldatWork
Gen Z provides a uniqu
Not your grandma's marketing strategy.
Time is your most valuable resource. Don't waste it. You're an expert in your industry, but without proper marketing, how could anyone know? That's where I come in.
- Recurring or one-time content packages.
- SEO-Optimized articles and blog posts.
- Social media packages, including Instagram, Facebook, and LinkedIn posts. (Ghostwritten or otherwise.)
- Content marketing consultations; Consulting is also included in my content packages.
You Are: An Entrepreneur, Specialist, or otherwise "Professional Person"
You Aren't: Someone with a lot of time of their hands.
You Are: Looking to increase organic traffic and potential leads to your website, blog, or social media platforms.
You Aren't: In a position where you can handle this problem on your own.
Let's face it: Gen Z is a whole different marketing ballgame. Don't you want someone in the know to handle your content? Don't risk sounding inauthentic, pushy, or frankly, uncool. Get your content handled by a member of Gen Z herself.
If there's a word to describe my expertise, it would be versatile.
I pride myself on my ability to craft personalized, high-quality content for a diverse array of industries and niches. I am equipped with the skills and experience it takes to understand and adapt to the unique requirements of each client, regardless of their field.
This means that whether you're in tech, healthcare, fashion, finance, or any other sector, I'm adept at creating content that resonates with your specific audience and aligns seamlessly with your brand's voice and goals.
My approach involves thorough research and a deep understanding of your target market, ensuring that every piece of content is not just well-written but also strategically tailored to your business needs.
Aside from my winning personality, there are a lot of practical reasons why freelance marketing is a better option than going with a large agency.
For starters, a lot of agencies have a content funnel that is insanely reduced, reused, and recycled. They might have a "winning strategy" for you, but they've become so systematic that there isn't any genuine thought or creativity being put into their clients on an individualized basis. The very same strategy you're being fed is coming off of a sheet that they dust off and reiterate every time they get a new client. Naturally, I can't speak for every agency (many have stellar reputations for good reason), but who I can speak for is myself.
I will give you my undivided attention, precision, and ideas. To me, you aren't a cog in my business system. You are a human being who has a need that I can fulfill. My work doesn't just bring me income- it brings me pride. What I produce is a reflection of not only who you and your business are, but who I am, too.
Another reason why I might be a better choice is because of my transparent pricing. From day one, you'll know exactly what the payout looks like. There aren't any hidden fees lurking around the corner, and there isn't an entire bureaucratic system in place to make your life harder.
Basically, if you follow the K.I.S.S. (Keep It Simple, Stupid) lifestyle, we'll get along swimmingly.
My pricing is determined by the services you're interested in and is contingent entirely on the kind of package you'd like to receive. I am not a fan of beating around the bush, so transparency is my highest priority in pricing.
If you'd like to learn about the pricing of specific services and packages, go ahead and check out my services page, which will let you know all you need!
If you have a one-off project that doesn't fit the criteria listed on my services page, don't worry. I am more than willing to work with you on a completely free one-on-one strategy call (or through email, if you're shy) to tailor your project to your specific needs.
For the sake of that transparency I've mentioned earlier, I need to note this: I require a 50% deposit on all services. This will be clearly outlined in your contract, but there's no harm in getting that band-aid off early, huh? This is standard practice intended to ween out clients who aren't serious about my freelance content marketing services.
Let's put it this way.
A dentist and a cardiologist are both doctors, right? But you don't want your dentist messing around in your chest cavity, and you don't want a cardiologist putting fillings in your tooth cavities.
Everyone has their own area of expertise. I've had a phone (or back then, an iPod touch) in my hand since I could walk. There's never been a time in my twenty-one years that the internet space hasn't been a part of my world. If there's anyone who understands the ins and outs of social media and web content intimately, it's a Gen Z content marketer.
Some people consider working with youth to be a risk. Personally? I think being outdated is riskier.